“The Best Advertisement is a Happy Customer”
What is Digital Marketing?
Digital marketing is the marketing of products or services using Internet technologies. Different sources can be used to promote services and products like SEO, SMM, PPC, and Email Other Digital Platform. The digital nature of this marketing method makes it a cost-effective means of promoting one’s business.
Types of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing (SMM)
Content Marketing
Affiliate Marketing
Email Marketing
Viral Marketing
1. Search Engine Optimization (SEO)
Search Engine Optimization process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.SEO practices into two categories: On- page and Off page
- ON Page
The On-page SEO activities primarily include infusing keywords, meta tags, Meta description, H1 tag, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly giving the users with quality content.
- OFF Page
Off Page Optimization includes acquiring backlinks to your page from the authority sites in your niche, Backlinks are the currency of any Off Page strategy. The activities included in the Off-page SEO include sharing directory, Listing, blog commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks posted under the Off-page SEO.
“It’s much easier to grow your business by getting more traffic than by playing with your conversion rate.”
2. Pay-Per-Click Advertising (PPC)PPC stands for pay-per-click, a model of online marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is commonly associated with first-tier search engines.
“With PPC, you must measure success through Return On Investment (ROI)”
3. Social Media Marketing (SMM)
Social Media Optimization (SMO) is one of the best ways to attract visitors to your website for promoting your products, services, and business using the social media platform. Like Face book, etc.
“Content is fire and Social media is gasoline.”
4. Content Marketing
Content marketing is the purpose to attract and retain a clearly-defined audience. Content marketing is a long-term strategy, based on building a strong relationship with your customers, by giving them helpful content that is highly relevant to them consistently.
“ Content Marketing is Backbone of Communication.”
5. Affiliate Marketing
Affiliate selling is that the best platform for Product selling .wherein you refer somebody to any on-line product and once that person buys the merchandise supported your recommendation, you receive a commission.
“Affiliate Marketing Has Made Business Millions and Ordinary People Millionaires.”
6. Email Marketing
Use of email to promote products and/or services. Email marketing is still the most preferred message channel for marketers.
“Make is simple make is memorable make it inviting to look at make it fun to read.”
7. Viral marketing
Viral marketing or viral advertising is business tactics that use existing social channels to promote a product. Its name refers to how customers spread a message about a product with other people in their social channels, much in the same way that a virus spreads from one person to another.
Selectical Infotech As a Digital Marketing Company and IT Solution Companyin Indore – India, Provides a Digital Marketing Services in India Related to SEO, SMM, SMO Affiliate Marketing & Other Digital Internet Marketing mediums. Effective Internet Marketing Services to getting Traffic, Leads & More Sales. We provide outstanding Digital Marketing services India which helps to appear your business and its related services and products in Search Engine Result Pages.
At Selectical, it means optimizing real business results that allow you to renovate, and not just prolong your operations. Our highly skilled team of in-house IT Solution Company, business solutions, and outsourcing bring you a level of precision that no other rival can competitive because our team is always open to discussion, ready to provide IT professionals, aimed at solving your tasks of various complexity level and connect both – on time and within budget expectations.
